Unified Onboarding

I worked on a visual overhaul and unification of Coinbase’s multi-product onboarding flows. We had to 2 goals: stablish a system for onboarding users which could be reused and relied on for Coinbase’s vast product offerings. At the time, Coinbase offered 14 products, and s supported 12 distinct onboarding flows across web and mobile devices.

Next, uplevel the craft and quality of the flow by introducing a new visual style that aligned with Coinbase’s recent rebrand.

More work