I worked on a visual overhaul and unification of Coinbase’s multi-product onboarding flows. We had to 2 goals: stablish a system for onboarding users which could be reused and relied on for Coinbase’s vast product offerings. At the time, Coinbase offered 14 products, and s supported 12 distinct onboarding flows across web and mobile devices.
Next, uplevel the craft and quality of the flow by introducing a new visual style that aligned with Coinbase’s recent rebrand.
The legacy sign up flow on Coinbase web and app.
Early explorations that incorporated Coinbase's new visual identity into the desktop signup flow.
Mobile explorations
The first step in signing up for Coinbase was choosing an account type.
We incorporated brand elements and messaging throughout the flow through color blocking and bold typography.
The multi-step creation flow was broken up into 3 chapters: Create, Secure and Verify.
The ID verification flow
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