About

Hi, I’m Will—a Product Designer based in New York. I’m currently at Instagram working on Reels. Over the years, I’ve built apps and websites for a range of startups, technology companies and small businesses. You can find some of my IC work here.

CV

Instagram
2022-Present
Product Designer · New York, NY
Reels$
Free Association
2020-2022
Design Lead · Brooklyn, NY / Remote
Embedded on Coinbase's Identity team. Collaborated with design leads on product vision, new feature development, and onboarding unification.
Artsy
2020
Senior Product Designer · New York, NY
Designing new experiences for the Artsy eCommerce and Marketplace platform. Owned core surfaces and end-to-end checkout flows for the Purchase & Actions team .
Squarespace
2018-2020
Product Designer · New York, NY
Designer on Commerce, Squarespace's all-in-one platform for selling goods, services, and subscriptions online. Owned and launched core features such as inventory management, store settings, and commerce onboarding.
Everlane
2015-2018
Designer – Product & Brand · San Francisco, CA
Working across creative and product to shape Everlane's online and retail presence.

About this site

I designed and built this site over a few months in 2023. The site is built on top of Jekyll, a static-site generator, and it’s hosted for free on GitHub Pages (though I am also using AWS to host some of the larger assets). I use Netlify to deploy the site, and Decap CMS to manage its contents.

There’s very little custom CSS. For the most part, I rely on Tailwinds for styling and responsive layouts. There’s a tiny bit of JavaScript that ChatGPT helped me with (Thanks babe 😘).

The site is basically free to run, and pretty easy to update and maintain. For anyone looking to follow a similar approach, here are two guides that proved very helpful: