Hi, I’m Will—a Product Designer based in New York. For the past decade, I’ve created apps, digital products, and websites for a range of startups, brands, and technology companies.

I’ve been at Meta since 2022, where I work on our monetization tools for professionals across Facebook, Instagram and WhatsApp. Before that, I held a Design Lead position at Free Association, a Brooklyn-based design firm specializing in digital products and brand systems.


Product Designer · New York, NY
Driving growth and new product experiences for Meta Business Suite, a unified platform of professional and creator tools across Meta's Family of Apps.
Free Association
Design Lead · Brooklyn, NY / Remote
Embedded on Coinbase's Identity team. Collaborated with design leads on product vision, new feature development, and onboarding unification.
Senior Product Designer · New York, NY
Designing new experiences for the Artsy eCommerce and Marketplace platform. Owned core surfaces and end-to-end checkout flows for the Purchase & Actions team .
Product Designer · New York, NY
Designer on Commerce, Squarespace's all-in-one platform for selling goods, services, and subscriptions online. Owned and launched core features such as inventory management, store settings, and commerce onboarding.
Designer – Product & Brand · San Francisco, CA
Working across creative and product to shape Everlane's online and retail presence.

About this site

I designed and built this site over a few months in 2023. The site is built on top of Jekyll, a static-site generator, and it’s hosted for free on GitHub Pages (though I am also using AWS to host some of the larger assets). I use Netlify to deploy the site, and Decap CMS to manage its contents.

There’s very little custom CSS. For the most part, I rely on Tailwinds for styling and responsive layouts. There’s a tiny bit of JavaScript that ChatGPT helped me with (Thanks babe 😘).

The site is basically free to run, and pretty easy to update and maintain. For anyone looking to follow a similar approach, here are two guides that proved very helpful: